Coach, the renowned New York fashion house, is partnering with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for its "Find Your Courage" campaign. Launching July 19th, this collaboration will introduce exclusive items and themed environments.
The immersive experience features new areas inspired by Coach's Floral and Summer Worlds. Fashion Klossette players will discover a charming daisy-filled design studio, while Fashion Famous 2 players will step onto a New York subway-themed stage amidst picturesque pink fields.
Players can acquire both free and premium Coach items within the games. Free Coach items are available through gameplay, while select pieces from the Coach 2024 Spring Collection can be purchased using in-game currency. Participate in the signature fashion show events to showcase your stylish Coach looks.
High Fashion Meets Virtual Worlds
The integration of high fashion into Roblox might seem unconventional, but it's a strategic move. Roblox serves as a significant virtual wardrobe for many players, particularly Gen Z, with Roblox's own data indicating that 84% of Gen Z players report their avatar's style influencing their real-world fashion choices.
This collaboration underscores Roblox's growing importance as a promotional platform for diverse brands, from film and gaming to luxury fashion. If Roblox isn't your style, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.
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