Analyst Matthew Ball's controversial assertion that a $100 price tag for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing expensive expanded editions.
Ball's statement, which recently went viral, posited that a price increase to $100, spearheaded by industry giants like Rockstar and Take-Two, could set a positive precedent.
Rockstar's plans for 2025 include significant updates to Grand Theft Auto V and Grand Theft Auto Online, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update will likely go beyond mere visual enhancements.
The possibility of extending the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players is also on the table. Additionally, features absent from the PC version of Grand Theft Auto Online, such as Hao's high-performance vehicle modifications, might finally arrive. This suggests the highly sought-after extreme turbo-tuning could soon become a reality for PC gamers.