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Activision limite la pré-promotion de Black Ops 7 comme pour le lancement surprise de Beyoncé

Authore: MichaelMise à jour：Sep 05,2025

Microsoft a dévoilé Call of Duty: Black Ops 7 lors de son Xbox Games Showcase en juin 2025, marquant une annonce plus tardive que d'habitude pour la franchise. La bande-annonce a fourni très peu de détails, révélant seulement l'année du jeu (2035) et son protagoniste David Mason, tout en évoquant vaguement la trame narrative.

Cette révélation minimaliste fait en réalité partie d'une stratégie marketing délibérée d'Activision pour Black Ops 7 – s'inspirant des sorties surprises d’albums comme ceux de Beyoncé. L'éditeur souhaite garder le jeu presque totalement secret jusqu'à sa sortie en 2025.

Play Tyler Bahl, directeur marketing chez Activision, a expliqué cette approche atypique à *Variety* :

"Traditionnellement, nous aurions déjà révélé beaucoup plus de contenu. Nous traitons cette sortie comme un album surprise de Beyoncé – quelque chose que personne n’anticipe avant qu’il n’arrive."

"Notre but est de casser les conventions et de livrer le jeu de manière inattendue. Pour y parvenir, le mieux est d’éviter les promotions traditionnelles pré-sortie."

Bien qu’Activision ait évoqué un éventuel événement de révélation cet été, les fans devront peut-être attendre le jour de la sortie pour comprendre pleinement l’étendue et les fonctionnalités de Black Ops 7.

Black Ops 7 sortira fin 2025. Crédit image : Activision Publishing.

Ce que l’on sait sur Black Ops 7

Le jeu se déroule en 2035 – plus de 40 ans après Black Ops 6 – dépeignant un monde en chaos suite aux événements de Black Ops 2 et Black Ops 6. Parmi les fonctionnalités clés :

  • Retour du mode campagne coopératif (absent dans Black Ops 6) en plus du mode solo
  • Armes futuristes pour le multijoueur avec de nouvelles cartes
  • Poursuite du mode Zombies Round-Based dans l’intrigue Dark Aether

"Armés de technologies de pointe, David Mason et son équipe doivent combattre un ennemi manipulateur qui utilise la peur comme arme ultime." – Description officielle

Milo Ventimiglia incarne David Mason dans Black Ops 7. Photo : Gilbert Flores/Variety via Getty Images.

Parmi les acteurs notables :

  • Milo Ventimiglia (This Is Us) dans le rôle de David Mason (nouvelle distribution)
  • Kiernan Shipka dans le rôle d’Emma Kagen (PDG de The Guild), un nouveau personnage
  • Michael Rooker reprend son rôle de Mike Harper (Black Ops 2)

Plateformes et développement

Activision confirme que Black Ops 7 sera disponible sur les anciennes générations de consoles ainsi que sur les plateformes actuelles :

  • Xbox Series X|S, Xbox One
  • PlayStation 5, PlayStation 4
  • PC (Xbox PC app, Battle.net, Steam)

Le jeu sera proposé dès son jour de sortie via Game Pass Ultimate/PC Game Pass. Développé par Treyarch et Raven Software, l’annonce ne mentionne pas la prochaine console Nintendo.

Étant la première sortie consécutive de la série Black Ops (à peine un an après Black Ops 6), certains fans craignent que le titre ressemble à un jeu « bouche-trou » – à l’image des critiques adressées à Modern Warfare 3 (2023) après Modern Warfare 2 (2022). Activision affirme que Black Ops 7 offrira "l’expérience Call of Duty complète".

L’industrie s’attend à ce qu’Infinity Ward revienne avec un nouveau Modern Warfare en 2026, poursuivant ainsi le cycle de développement établi de Call of Duty.

Pour plus d’annonces, découvrez notre couverture complète du Xbox Games Showcase juin 2025.

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