If you've been scrolling through YouTube lately, chances are you've encountered ads for Dream Games' Royal Match. King Robert's thrilling adventures and close calls have catapulted this match-three game to stardom. Now, its sequel, Royal Kingdom, is taking a bold new approach with a star-studded celebrity advertising campaign to reach even greater heights.
Celebrity endorsements are nothing new in the gaming world, but Dream Games is pulling out all the stops with their latest campaign. From LeBron James showcasing his love for reading while sneaking in a game of Royal Kingdom, to Kevin Hart enlisting an entire acting school to cover his roles so he can spend more time playing, these ads are designed to appeal to a wide audience.
Royal Kingdom is the much-anticipated follow-up to Royal Match, which was a massive hit for Dream Games. The goal with this new campaign is clear: to attract players beyond the traditional match-three gaming community.
While Dream Games may not yet rival giants like King and their iconic Candy Crush, they've been steadily carving out their niche in the mobile gaming market. Unlike other celebrity collaborations, such as Supercell's Clashamania with the WWE, which focused on a specific niche, Dream Games is casting a much wider net with their celebrity endorsements.
From a business perspective, Royal Kingdom and Royal Match are currently the top success stories in Türkiye. Beyond business, the game's features, including wifi-free gameplay, have resonated with players worldwide.
If Royal Kingdom doesn't challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's always something to keep your brain engaged, no matter your skill level.
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