Apple Back to School Sale Underway
Apple's annual Back to School promotion runs from June 17 through September 30. This year's offer provides up to $179 in free accessories (including AirPods) or equivalent discounts on premium accessories when purchasing qualifying iPad, MacBook or iMac models through the Education Store. The Apple Education Store offers discounts up to 10% off standard pricing for students, faculty, staff, and parents of enrolled students.
Current Promotion Details
The following savings are available when purchasing eligible devices:
With iPad Air or iPad Pro Purchase:
- Apple Pencil Pro ($119 value)
- AirPods 4 ($129 value)
- AirPods Pro 2 for $129 ($129 discount)
- Magic Keyboard for iPad Air 11-inch for $130 ($119 discount)
- Magic Keyboard for iPad Air 13-inch for $180 ($119 discount)
- Magic Keyboard for iPad Pro 11-inch for $160 ($119 discount)
- Magic Keyboard for iPad Pro 13-inch for $210 ($119 discount)
With MacBook Air or MacBook Pro Purchase:
- AirPods 4 with ANC ($179 value)
- AirPods Pro 2 for $70 ($179 discount)
- Magic Mouse (up to $99 discount)
- Magic Trackpad (up to $149 discount)
- Magic Keyboard with Touch ID/Numpad (up to $199 discount)
With iMac Purchase:
- AirPods 4 with ANC ($179 value)
- AirPods Pro 2 for $70 ($179 discount)
Why This Deal Matters
Apple's Back to School Sale represents one of the best direct-from-Apple promotions of the year. The combined education pricing and accessory discounts rival typical Black Friday deals (though those promotions are available to general consumers). The 10% education discount applies to most iPads, MacBooks and iMacs year-round, but this limited-time offer provides additional value. Even when upgrading to premium accessories like AirPods Pro 2 for an extra $120 with an iPad purchase, the total savings exceed Amazon Prime Day's best 2025 offer for those same earbuds.
Important Exclusions
iPhone purchases remain excluded from education discounts and promotional offers through Apple's education program. Consumers seeking iPhone deals should explore carrier promotions or wait for seasonal sales. The fall season typically brings better iPhone purchasing opportunities.
Device Selection Guidance
Choosing an iPad:
Apple's tablet lineup includes the standard iPad, iPad Air, iPad Pro, and iPad Mini. The base iPad delivers excellent value for casual users, while the iPad Air with M-series processors offers superior performance for more demanding tasks. Our detailed iPad buying guide provides additional comparison information.
Choosing a MacBook:
MacBooks remain industry leaders in laptop design and performance. The MacBook Air satisfies most users' needs, while creative professionals may benefit from upgrading to the MacBook Pro. For existing Apple ecosystem users, MacBooks offer seamless device integration.
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