The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical artistry with the game's signature bizarre humor.

The ads, created in partnership with R/GA, showcase the strategic depth of The Battle Cats within the context of Japan's Sengoku period. Expect stunning visuals, historical elements, and plenty of the franchise's trademark quirky cat-themed items, like those strangely appealing cans of cat food. The campaign, titled "The Way of the Cat," aims to attract new players while celebrating the game's long-standing success.

cinematic shot of a samurai yelling the cat food cans have been released

“Celebrating 12 years of The Battle Cats, we aim to highlight the game's strategic gameplay in a unique way,” explains Ponos COO and Managing Director Seiichiro Sano. "Our collaboration with R/GA honors our history while inviting new players to experience the thrill of tactical combat."

Need help optimizing your feline fighters? Check out our Battle Cats tier list for strategic guidance.

Ready to unleash your inner ninja cat? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.