Amazon Prime Day may officially kick off on Tuesday, July 8, but some exceptional TV deals have already gone live. Right now, you can snag a 65" LG Evo C4 4K OLED TV for just $1,199.99, or upgrade to the massive 77" LG Evo C4 4K OLED TV for only $1,799.99—both with free delivery included.
The LG Evo C4 OLED has been our top-rated TV for PlayStation players for three consecutive years. Why? It delivers stunning image quality, ultra-low input lag, and a high refresh rate that makes every game feel responsive and immersive. While the C4 is technically last year’s model, it still outshines the newer 2025 C5 in value. The C5 may offer minor upgrades, but at a price tag that's $500 to $1,000 higher, the improvements simply don't justify the cost difference.
Amazon Prime Day Deals on LG OLED TVs Start Today
65" LG C4 4K OLED Smart TV
Was: $2,499.99 – Now: $1,199.99 (Save 52%)
Buy at Amazon
77" LG C4 4K OLED Smart TV
Was: $3,699.99 – Now: $1,799.99 (Save 51%)
Buy at Amazon
The LG C4 is the 2024 edition of LG’s popular mid-tier C-series OLED lineup. Compared to standard LED or QLED TVs, OLED panels deliver superior image quality—including perfect blacks, infinite contrast ratios, and lightning-fast response times. This makes the C4 ideal for watching 4K HDR content exactly as filmmakers and creators intended.
What sets the C4 apart even further is its use of LG’s proprietary Evo panel, which boosts brightness levels and contrast beyond what traditional W-OLED panels can achieve. Think of it as LG’s answer to Samsung’s QD OLED technology—only more refined through years of iterative improvements.
Beyond picture performance, the LG C4 shines as a gaming powerhouse. It features a native 120Hz refresh rate (supporting up to 144Hz), four full-bandwidth HDMI 2.1 ports, support for Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These specs make it a dream come true for PS5 and Xbox Series X players who want smooth, tear-free gameplay in native 4K at up to 120fps.
Setup is also a breeze compared to earlier models—the rear cabinet uses a lightweight composite fiber material, bringing the total weight down to just 36 pounds.
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How Does the 2024 C4 Compare to the 2025 C5?
LG recently launched the C5 OLED for 2025, featuring an updated Alpha a9 Gen8 processor and slightly higher peak brightness. While these enhancements do result in marginally better contrast, color accuracy, and glare handling—especially in bright rooms—they're not substantial enough to justify the significant jump in price.
If you're looking for the best balance of performance and value, the C4 remains our top recommendation.
Looking for More Options?
Check out our list of the Best TVs of 2025 for more top picks across all categories and price points.
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