Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's latest venture, Mo.co, has already made waves in the gaming industry even before its official release. The game, which combines elements of a modern millennial social gaming platform with the thrill of monster hunting reminiscent of Monster Hunter, has seen impressive early success. According to recent data from Pocketgamer.biz, Mo.co has generated over $2.5 million in revenue since its soft launch.

In Mo.co, players take on the role of a stylish part-time hunter, tasked with taking down various evil invaders from beyond. The game's appeal has been significantly boosted by its array of cosmetics and other in-game items, which have contributed to the initial revenue surge. However, this spike in earnings quickly tapered off, possibly due to the limited content available during the invite-only soft launch phase.

Superstitious cellThis situation raises questions about Mo.co's future. Supercell is known for its unconventional approach to game development, focusing only on the most promising titles for full release. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially showed modest performance but quickly gained traction. On the flip side, promising games like Flood Rush and Everdale were canceled before launch.

The fate of Mo.co hinges on whether Supercell believes that introducing new content can reignite player spending and interest. If successful, Mo.co could soon be available on major storefronts. Until then, while Mo.co remains in its closed state, gamers eager to explore new titles can check out our feature, "Ahead of the Game," for a curated list of great games available in early access on mobile devices.