Smash Together, an innovative dating app tailored for Super Smash Bros. enthusiasts, was set to launch its open beta on May 15, but faced a significant setback. Just two days before the scheduled launch, on May 13, the app's official Twitter account shared a disheartening update accompanied by a sad Yoshi meme, announcing that they had received a cease-and-desist letter. The post, which read "We got cease and desisted," hinted at the abrupt halt of their project.
Although the developers did not explicitly name the sender of the cease-and-desist, the consensus among observers points to Nintendo, given the app's direct association with the Super Smash Bros. franchise. Smash Together aimed to be the "premium dating site for Super Smash Bros. enjoyers of all kinds," leveraging a unique matchmaking algorithm designed to pair users with their "dream Doubles partner (in and out of Smash)." The app's features included sections where users could list their preferred character or "main," share notable wins, and respond to prompts with a Smash Bros. twist, such as "I'm looking for... Someone who can make it out of pools at a major."
The concept of a dating app centered around a popular video game like Super Smash Bros. likely raised concerns not only about intellectual property and copyright infringement but also about the appropriateness of associating a game primarily enjoyed by a broad audience, including younger players, with a dating service. As of now, there has been no indication from the Smash Together team about pursuing alternative solutions that do not rely on the Super Smash Bros. brand. The community awaits further developments, while appreciating the creators' efforts and the unique approach they took to connecting fans.
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