Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround for the company, has reportedly underperformed in sales, causing a dip in Ubisoft's share price. Despite positive critical reception, sales have been described as sluggish.
Financial Setback Despite Positive Reviews
Ubisoft had positioned Star Wars Outlaws, alongside the upcoming Assassin's Creed Shadows, as key drivers of future growth. Their Q1 2024-25 sales report emphasized the importance of these titles in reshaping the company's financial outlook. While the company noted a 15% increase in session days and a 7% year-on-year rise in monthly active users (MAUs), reaching 38 million, the underperformance of Star Wars Outlaws overshadowed these gains.
J.P. Morgan analyst Daniel Kerven lowered his sales projection for Star Wars Outlaws from 7.5 million units to 5.5 million units by March 2025, highlighting the game's struggle to meet expectations.
Share Price Decline
Following the game's August 30th release, Ubisoft's share price fell for two consecutive days, dropping 5.1% on Monday and a further 2.4% by Tuesday morning. This marked the company's lowest share price since 2015, adding to an overall drop of over 30% since the beginning of the year.
The discrepancy between positive critical reviews and a low user score of 4.5/10 on Metacritic suggests a disconnect between critics' and players' opinions. While some outlets, like Game8 (90/100), praised the game, the overall player response appears to have been less enthusiastic. For a more detailed perspective, see our full review [link to review].
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