If you're a millennial (like me) or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Now, Mattel is bringing that nostalgia to your mobile device with their latest game, Mattel Match: Toybox Unlocked. This isn't just another mobile game; it's a trip down memory lane with some of Mattel's most iconic brands.
As the name suggests, Mattel Match: Toybox Unlocked is a match-three puzzle game where you'll pair up trios of toys to progress through a delightful toybox adventure. The game features a vast array of Mattel's top brands, including Barbie, Hot Wheels, Uno, and Masters of the Universe, among others. Each match and level you conquer will unlock new nostalgic items, creating a powerful wave of nostalgia that's sure to resonate with older players.
While some might have hoped for a more action-packed adventure, Toybox Unlocked promises a unique puzzle-themed journey that's both engaging and fun. Developed in collaboration with the experienced team at Uken, the game is set to launch in a soft release in the Philippines and Canada, with plans for a wider release throughout 2025 and a full rollout by the end of the year.
Although Mattel's brands might seem quaint compared to today's heavyweights, icons like Barbie still hold significant appeal. While Uken's expertise ensures a feature-rich experience, the game's reliance on nostalgia might not attract those unfamiliar with Mattel. The puzzle genre is highly competitive, as evidenced by our list of the top 25 best puzzle games on iOS and Android. Nonetheless, for fans of Mattel and puzzle games alike, Mattel Match: Toybox Unlocked offers a charming and nostalgic gaming experience.
Put your toys away
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