World of Warcraft to Raise Prices in Australia and New Zealand
Starting February 7th, Blizzard Entertainment will increase the cost of World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment affects all purchases, including subscriptions and WoW Tokens. Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months.
This price hike follows a global trend of rising costs, impacting various goods and services worldwide. While Blizzard has adjusted prices in several regions to reflect these market conditions, the US monthly subscription price for World of Warcraft has remained unchanged at $14.99 since 2004.
The price increase will see Australian monthly subscriptions rise from AUD $19.95 to AUD $23.95, and New Zealand subscriptions increase from NZD $23.99 to NZD $26.99. Annual subscriptions and WoW Tokens will also see corresponding price adjustments. The complete updated price list is detailed below:
New World of Warcraft Service Prices (Australia & New Zealand - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the new AUD and NZD prices roughly align with the current USD price after conversion, the fluctuating exchange rates have sparked debate amongst players. Blizzard emphasizes that this decision was not made lightly and that the price changes aim to reflect current market realities. The long-term implications of this price adjustment remain to be seen.
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