Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view opportunities outside the Apple and Google duopoly.
The rise of alternative app stores has been a prominent theme this year, particularly since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative platforms, is now facilitating broader access to EA's mobile game catalog.
For gamers, this means more choices. Previously, the iOS App Store and Google Play were the dominant platforms for mobile gaming. However, legal challenges prompting Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store, with its free game program, exemplifies this trend. While the platforms utilized by Flexion and EA might not offer identical incentives, they are likely to present more flexible policies than those enforced by Apple and Google.
The long-term implications are substantial. EA's participation signals a significant market shift. Their decision to embrace alternative app stores indicates a promising future for smaller developers and publishers.
Currently, the specific EA games slated for release on these alternative stores remain unannounced. However, titles like Diablo Immortal and other Candy Crush games are strong possibilities.
