A massive advertisement for Metroid Prime 4: Beyond at London's Oxford Circus Underground station claims the game is currently available, causing confusion among Nintendo fans during their morning commute.
First things first – if you've spotted this ad yourself, you're not imagining things despite London's ongoing heatwave. Multiple reports confirm the advertising display clearly states the game is "out now".
Nintendo has only committed to a 2025 release window without specifying exact dates. While the game isn't actually available yet, its prominent placement in such a high-traffic location suggests the launch may be imminent.
The Underground Mystery Causing Fan Speculation
"Any explanation why the MP4 Beyond ad in London Underground says 'out now'?" posted Reddit user Orchestar. "Is this referencing Switch 2 availability? Though I genuinely wish the game was already out!"
Gaming enthusiasts have proposed several theories – perhaps the ad uses outdated copy from earlier marketing plans, or it could be prematurely displaying content meant for the actual launch period.
For some long-time Nintendo supporters, the advertisement has raised hopes of an unannounced immediate release. However, with Donkey Kong Bananza currently positioned as Nintendo's next major Switch 2 title, this scenario appears improbable.
The Long Road to Launch
Now confirmed as a cross-generation title for both Nintendo Switch and Switch 2, Metroid Prime 4: Beyond is finally scheduled for 2025 release after a notoriously turbulent development cycle.
First announced in 2017, this sequel to Retro Studios' acclaimed GameCube and Wii trilogy underwent significant changes when development was reset in 2019. Nintendo transferred the project from Bandai Namco back to Retro Studios after quality concerns. Following years of anticipation, the game received its official reveal during Nintendo's June 2024 showcase event.
The Switch 2 version will support 120fps gameplay and feature optional control schemes utilizing the Joy-Con's enhanced mouse functionality. Industry analysts predict the game will likely launch between July's Donkey Kong Bananza and October's scheduled Pokémon Legends: Z-A release.
