Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that market considerations were previously considered almost taboo within the company. Persona 3, however, shifted Atlus's approach. The "Only One" strategy was replaced by a "Unique & Universal" philosophy, focusing on creating original content accessible to a wider audience. Essentially, Atlus began actively considering market viability, prioritizing user-friendliness and engagement.
Wada uses the analogy of "poison in pretty packaging" to describe this change. The "pretty package" represents stylish design and appealing characters, broadening the game's appeal, while the "poison" represents Atlus's continued commitment to intense and surprising narrative elements. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.
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