inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

Krafton's latest venture, inZOI, has stormed the gaming world by selling 1 million copies in just one week, setting a new record for the fastest sales milestone for any game published by the South Korean giant. Launched on PC via Steam in Early Access on March 28, inZOI quickly captured attention, not least due to a controversial bug that allowed players to harm children in-game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and rolling out a patch to fix it.

Despite this early controversy, inZOI has garnered a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, ranking third in the Games category. The game's impact was immediate, soaring to the top of Steam's Global Top Sellers List by sales revenue just 40 minutes after its release.

inZOI's in-game user-generated content platform, Canvas, also saw remarkable engagement, with over 1.2 million "participants" on launch day and more than 470,000 pieces of content uploaded. This level of user interaction underscores the game's appeal and the community's eagerness to engage with its creative tools.

IGN's Early Access review of inZOI awarded it a 6/10, noting that while the game is visually impressive and ambitious, it lacks depth at this stage. Krafton credits its pre-launch promotional efforts and ongoing communication with the community for building trust and momentum leading up to the release. The inZOI global showcase and demo build were particularly effective in generating interest, according to Krafton.

CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous player engagement and the development of inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton plans to enhance inZOI with future updates that will introduce new content, including mod support and new cities. All updates and DLC will be provided for free until the game's full release. In response to player feedback, Krafton has committed to applying quick fixes for reported issues through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and admits to navigating some "trial and error" in optimizing communication with players.